Monday, 21 November 2011

Social Media from the Frontline: Anna Doble

Welcome to the latest “Social Media from the Frontline”. This time we hear from Anna who works at Channel 4/ITN. If you fancy getting involved drop us a tweet @mycleveragency.

NAME: Anna Doble

COMPANY: Channel 4 News/ITN

ROLE: Senior Online Producer




A little about myself...

I am a writer and producer for the Channel 4 News website. I began my career as a radio reporter, then moved to Independent Radio News as a bulletin reader and later news editor. I moved into online journalism in 2008 when I took over as head of news at ITN Productions. I have been at C4N since 2009. I am also a music writer for the Spectator Arts Blog.

My likes...

Like many news junkies, I am a Twitterholic. The fact that Twitter can often be wrong is not a problem; in fact the cock-ups are part of the appeal. We all hate polished marketing speak, don't we? So it follows that we all like the sense of "real" that Twitter provides, even if it exposes Jon Snow's spelling mistakes. I like the democracy of Twitter and the fact non-celebs sometimes have a louder voice than society's supposed leaders. Elsewhere I am still a big fan of Last.FM, even though it's one of the old guard now. It has led me to some amazing music - the digital version of your mate's big brother's mixtape.

My dislikes...

I'm not keen on tweeting for tweet's sake. If you don't have anything to say, don't! There is a lot of pressure for people to be "seen" engaging on social platforms. Don't force it!

Any Social Media tips...

In a newsroom environment, don't try to force correspondents to "do social media"... just show them how others are using Twitter, Facebook et al  to get stories, interviewees & higher profiles  - they'll soon follow! is great for monitoring foreign news. GoogleMaps are a gift to news websites, if used smartly: is the man to watch as the eurozone train crash continues.

Any Social Media predictions...

Social media as "archive tool". I want the capacity to see who was tweeting about what, on this day last year... and the year before.... in a particular place. I want to search tools & filters. Facebook's timeline appears to be a step towards this. But why not apply it on a grand scale?

Big thanks to Anna for answering our questions!

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Friday, 18 November 2011

This Week in Social

Google Music

This week Google has taken Google Music out of Beta and made it available to all.  Google want Google Music to help people spend more time listening to their collection and less time managing it. They have fully integrated it with the Android Market and offers more than 13 million tracks from artists on Universal Music Group, Sony Music Entertainment and EMI. Unfortunately Google Music is only available in the United Staes at the moment.

Read more here.

Paypal Intergates with Facebook

PayPal has launched a Facebook application designed to let users of the social networking site send money to each other. Facebook users can now send money to their friends and family, whether it’s for a special occasion like a birthday or anniversary or just because along with an e-card, photos, videos and a message. With just a few clicks and a PayPal account money can be sent.

Continue reading on the Paypal Blog.

Facebook Updates

Facebook this week rolled out two new changes to their photo uploads and Events. Now, when you upload photos to an album, you can see each photo as it uploads and watch the upload progress in real-time. The Events feature update involves several key changes — including a Bing-generated map that allows viewers to get directions to the venue, grouping all response actions in one place on the page, and removing the emphasis from the “Not Attending”.

More on the photo uploading on the Facebook blog and the Event changes here.

Simon Cowell Joins Twitter

After dozens of spoof and fake accounts, Simon Cowell finally gave in and joined the social networking site Twitter, with the words: 'It's official, I know it's taken a while. It's really me! We're live in 10 minutes. I'll keep you posted. Lots of love #iamsimon'. Cowell had described the adoption of social media as a means of voting as "fantastic", saying that it offered the X Factor's audience "more and more choice".

Follow Simon.

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Thursday, 17 November 2011

Facebook Falls Victim to Porn and Violence

You may have noticed recently that your Facebook newsfeed has taken a turn for the worse, a 'Self-Inflicted Javascript injection' was the cause; what this means is that when you click on a link posted in your newsfeed, a piece of code worms its way into your profile and likes some truly shocking links. A piece of code similar to this, was responsible for previous Facebook attacks, including, “Hey are you still there?,” “You look so stupid in this video,” and various scams related to the death of Osama Bin Laden.

The images, which included hardcore pornography, extreme violence, animal abuse and even photoshopped images of Justin Bieber in a risky situation were visible to your friends, but not yourself. Facebook rep Andrew Noyes told Mashable, "We have recently experienced an increase in reports and we are investigating and addressing the issue".

No one has stepped up as of yet to take responsibility for the attack, although a lot of fingers are being pointed at Anonymous, who threatened to attack Facebook earlier this month.

Whoever is responsible for the attack they seem to have succeeded in damaging Facebook's already delicate privacy reputation, with Gawker reporting that groups such as, "I remember when Facebook WASN'T a porn site!" springing up left right and centre.

An attack such as this is the last thing Facebook needs right now,“It’s precisely this kind of problem which is likely to drive people away from the site,” wrote online security firm, Sophos' senior technology consultant Graham Cluley in a blog post. “Facebook needs to get a handle on this problem quickly, and prevent it from happening on such a scale again.” With Google's social network growing at a rapid pace, reporting their 3rd biggest week in new users last week, integrating 3rd party apps such as Hootsuite, and recently launching their Android music platform, Facebook can ill afford to let anything slip.

Did you or any of your friends fall victim to this latest attack?

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Friday, 11 November 2011

This Week in Social

Facebook News Feed Update

Facebook now have a new way of sorting your News Feed: most recent stories first. You can also continue to view highlighted stories first, followed by recent stories. If you don't have the updates to News Feed yet, you can expect to see them over the coming weeks as the rollout continues.

Read more on our blog.

Google+ Brand Pages

Google has launched Pages for brands and businesses, creating a new type of profile similar to Facebook Pages. Google+ Pages show a verified account symbol as well as a new, square icon, both at the top and on a ‘Share this page’ button on the left sidebar.

Continue reading our blog post on it.


Twitter Activity Stream

Twitter Activity Rollout

Twitter has begun the rollout, or at least a significant spot test, of the Activity and @Username streams it announced in mid-August. The @Username stream replaces the @Mentions and Retweets streams, combining those with stories about new followers, people favoriting your tweets, and more. The Activity stream shows the follows, favourites, and retweets of the people you follow.

Read more here.


Facebook Users Share Their Songs 1.5 Billion Times in Six Weeks

Music Apps That Have Integrated Facebook's Open Graph

Music discovery services such as Spotify, Rdio, Mog, Slacker and Earbits are attracting significantly more users since their integration with Facebook at F8. Since F8, people have shared their listening activity more than 1.5 billion times with their friends using the music apps that have integrated the Open Graph.

Continue reading this story on the Facebook Developers Blog.

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Friday, 4 November 2011

This Week in Social

Twitter Stories

Twitter launched the first in a series of Twitter stories. You can read about a single Tweet that helped save a bookstore from going out of business; an athlete who took a hundred of his followers out to a crab dinner or a Japanese fishermen who use Twitter to sell their catch before returning to shore. You can tweet them your story on @twitterstories or use the #twitterstories.

Read more on the Twitter Blog.


Twitter tests "Top News" and "Top People"

Twitter is testing a new feature that highlights a link labeled as “top news” or a profile labeled “top people” at the top of its real-time search results. For a small percentage of users, searching for a topic such as “South Park” or a hashtag such as “#OWS” returns a link to a news story at the top of the page in addition to the usual relevant tweets.

Continue reading on Mashable.


Facebook Silences Official Music Player


Facebook’s music player and Discography apps, the last traces of the long-rumored but never-launched music dashboard, went silent this week. Instead, the social network is steering its users toward music services it has partnered with so far: Spotify, Rdio, and Mog.

Carry on reading here.


Google+ Intergrates with YouTube


Google is adding more Google+ features this week designed to increase user engagement and sharing. These include a YouTube slider that lets you watch and share YouTube videos with your Google+ friends and two new Google Chrome extensions for sharing webpages and tracking your Google+ notifications.

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Friday, 28 October 2011

This Week in Social

Twitter's Expandable Timeline

Twitter is testing an expandable timeline that allows users to see media and related information inside the timeline instead of in the sidebar. The redesigned timeline allows users to click on individual tweets to expand conversations, media, and retweets. Read more on the changes to Twitter on our blog.  


Google+ Comes to Google Apps

Google has announced several new features for Google+, including the ability to use Google+ from a Google Apps account. When Google made Google+ available to all users earlier this Autumn, people who use Google Apps for work or personal use were left out in the cold. Google Apps users will now have access to the same set of features that are available to every Google+ user. Continue reading on Google Enterprise.  


The Guardian Luanches Twitter-Based Search Bot

The Guardian unveiled a Twitter-based search bot Thursday. Users can search for content on The Guardian‘s website by tweeting a question or keyword(s) to @GuardianTagBot. The bot will immediately tweet back a link to a search results page on Read more on the Guardian Blog.  


Klout Tweaks To Make Score More Accurate

Klout has tinkered with its method for determining social media influence and it may affect your score on the platform. The new scoring model “represents the biggest step forward in accuracy, transparency and our technology in Klout’s history,” Ash Rust, director of ranking, announced on Wednesday.

More information on the changes is available on the Klout Corporate section.

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Friday, 21 October 2011

This Week in Social

 Timelines are suing Facebook

This week Timelines have begun pursuing Facebook in a law suit over the apparent copyright infringement relating to Facebook's new Timelines feature. Timelines feel that the people at Facebook could have at least contacted them for permission to use or license the name but they have not.

Continue reading on the Timeline website.


 Facebook improves mobile Messenger

Facebook are excited to announce an update to Messenger. In this version, they've included several new features and performance improvements designed to make the messaging experience even better. Now you can see who's online and who's on mobile, and know when the other person is typing. It's also easier to send messages to the people you message most.

Carry on reading on the Facebook Blog.


 Foursquare announces Plan Your Next Trip

Plan Your Next Trip uses Foursquare’s Explore API to build an engaging travel itinerary for your next destination by sourcing the best, most popular places to fill your day and night with. With suggestions starting with breakfast in the morning and ending with watering holes at night, as well as points of interest and places to rest in between, you’ll never have a dull moment.

Read more here.


 LinkedIn Classmates

LinkedIn Classmates provides high-level insights about alumni of your school, as well as access to the more detailed professional profiles they’ve shared.  It can help people explore possibilities, see what classmates have accomplished since graduation, make connections with old friends and find opportunities.

More information about this is available on the LinkedIn Blog.


 Google+ adds Hashtags

Google Plus Hash tags

A feature has been released in Google+ to support hashtags, meaning that including one on a post will link your word to a Google+ search on that subject. Basically, including a “#” before a word in your post will turn it into a clickable link which leads to a Google+ search on that specific word.

Read more here.

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Friday, 14 October 2011

This Week in Social

 Facebook's iPad app finally here


Facebook has finally launched its official iPad app, after months of speculation and leaks. Facebook for iPad, now available in the App Store, looks very simliar to the version that was leaked in July. The app is designed primarily as a consumption experience.

Continue reading here.


 Manchester City strike deal with YouTube

Manchester City has become the first English Premier League team to sign a content deal with YouTube, letting the club control its rights-owned and club-created YouTube videos, as well as manage the advertising around its content. You can visit Manchester City's YouTube channel here.

Carry on reading on The Next Web.


 Foursquare introduces Radar


Initially Foursquare was centered around making the world easier to use and focused around sharing what you’re doing and building expertise, with features like checking in, tips and recommendations. Now, if you follow a list, Foursquare will let you know when you’re near to a aplce on that list. Or if you save something to your To-Do List it reminds you when you’re close.

For more information visit the Foursquare Blog.


 StumbleUpon surpasses 20 million users


 In the past 16 months, StumbleUpon, the personalied discovery engine has doubled its user base. It now has more than 20 million registered users who “stumble”. A "stumble" is clicking a button to load a webpage. The site has picked out, based on users’ preferences and behavior, more than 1 billion web pages every month.

Continue reading here.


 Twitter secures "tweet" trademark

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Earlier this week Twitter won their battle to trademark the term “tweet”. Twitter and Twittad have been in a legal struggle for years over the trademark. Twitter has argued that the term “tweet” was famous as a Twitter term before Twittad secured the trademark. The courts have thus far disagreed.

More on this story on Mashable.

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Thursday, 13 October 2011

Social Media Usage in the UK [INFOGRAPHIC]

In recent years social media platforms have grown rapidly in popularity. The popularity of these sites, along with their interactive functions means that nowadays is seems everybody is on some form of social network be it Facebook, Twitter or even LinkedIn.

With this increase in popularity it is interesting to see which of these different platforms contains the highest percentage of active users. Facebook dominates across all age brackets and with 55% of over 65's on Facebook, we're going to see some long timelines! Also with 95% of 18-24 year olds having an active Facebook account this indicates how influential one social network can be.

UMPF have put together this helpful infographic to show active users across different social media platforms.


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Tuesday, 11 October 2011

The Current State Of Social Media: Facebook, Twitter, LinkedIn & Google+ [INFOGRAPHIC]

Wondering what's the current state of social media? Look no further.

With rookie Google+ setting up shop over the summer and Twitter hitting the news left, right and centre this year, you would have been forgiven for thinking Facebook's reign was under threat. But in relative terms the people's favourite retains it's crown by a very long way and continues to show further growth.

With it's new Timeline feature set to reinvigorate the social network, the gap between Facebook and the competition is arguably wider than ever - even taking into consideration Twitter's total users are around the 254M figure now.

Our friends at One Lily have put together this helpful little nugget to illustrate where we're at.



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Friday, 7 October 2011

This Week in Social

 Facebook Will Turn Off FBML 1st June 2012

In March, Facebook announced a full transition to iFrames, phasing out FBML. Since March, page admins have not been able to create any new FBML apps, but apps which were already in existence remained functional until the deprecation was scheduled to begin. Facebook announced at F8 the official deprecation date of all FBML endpoints will be 1st June 2012. This is the date when any remaining FBML modules inside of Facebook will cease to function. 

For more on this story visit the Wildfire Blog.


Wildfire and LinkedIn Bring Social Media Monitoring to B2B World

Wildfire have partnered with LinkedIn to bring their Social Media Marketing Suite to the LinkedIn platform! With Wildfire, companies on LinkedIn can create and manage social promotions to generate leads and grow their followers.

Continue reading this story visit the Wildfire Blog.

Wildfire Helps Launch New Facebook Insights


Several weeks ago, Facebook selected Wildfire to help advise them on the development of the new metrics for Facebook Pages. These metrics are being launched this week by Facebook and Wildfire have integrated them into their own analytics dashboard. Some of the most notable new data points Facebook launched today include Friends of Fans, Reach, Engaged Users, and People Talking About This.

Read more on the new metrics here.


Facebook Launches New In-Line Translation Tool


Facebook has quietly introduced a new tool that makes instant inline language translations appear with a single click. This is different from Google’s translation tool this opt-in service is powered by Bing and works on individual posts on Facebook Pages and comments.

Continue reading on Mashable.


LinkedIn Launches Company Status Updates

company follower homepage


Today, LinkedIn  launched Company Status Updates, enabling companies to broadcast messages to its company followers. Now, LinkedIn users who 'follow' certain companies will be able to receive more information such as breaking company news, employee moves, job opportunities, or updates on products and services directly from those companies.

Read more on the LinkedIn Blog.


Twitter Pays Tribute to Steve Jobs with 6,000 Tweets Per Second


CNN called Steve, "The Edison of our times" and people paid tribute to the Apple innovator by taking to their Macs, iPhones, and iPads to tweet their condolensces. Trending topics were dominated by Steve Jobs and Apple hashtags after his death, with a peak of 6,000 tweets per second.

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Friday, 30 September 2011

This Week in Social

 Facebook's iPad app to launch next week

Facebook will launch its long-awaited iPad app at Apple’s iPhone 5 launch event on October 4th. In addition to the iPad app, Facebook is also expected to release a revamped version of its iPhone app and may unveil an HTML5-based mobile app marketplace. 

For more on this story visit Mashable.


Google+ lets you share your "Circles"

Screen Shot 2011-09-26 at 2.03.22 PM

Google+ has made it easy to “share” your Circles with friends today, by enabling an option to send other users a list of Circle members on your Circles page. Users who want to “share” the contents of their meticulously curated Circles can now click on the Share button as well as Edit and Delete in the Circles options menu and then select the Google+ user or users they want to share the Circle with.

Read more on Techcrunch.


Google+ Button now shares directly to Google+

Google has upgraded the +1 button with several new features, including the ability to directly share a webpage to Google+. In the past, clicking the +1 button only shared content to a tab on a user’s Google+ profile. This is in contrast to the Facebook Like button, which posts an article on a user’s Facebook wall. Now that Google has its own social network, the search giant can match Facebook’s button functionality.

To carry on reading this story visit Mashable


Foursquare Privatises Homes

This week Foursquare have taken a few more steps to make homes more private. Only the person who created the ‘home’ and their friends can see the address on the venue page. Also, they have added a new ‘Report a problem’ link, which allows users to tell Foursquare that a place is their home.

Continue reading on the Foursquare Blog.

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Monday, 12 September 2011

This Week in Social

Twitter has 1 million active users











Five years ago, Twitter came to life when @jack sent the first Tweet to his seven followers. Now 100 million active users around the globe turn to Twitter to share their thoughts and find out what’s happening in the world right now.

Read more about Twitter on their blog.


Facebook's extra privacy setting









Facebook's new feature allows you to approve tagged photos or posts before they appear in your news feed or your wall. Out of all of the new privacy settings, this is the one feature that you really must turn on as soon as it becomes available to you.

Read more on this story at AllFacebook.


Twitter will have more promoted tweets











Twitter has started putting promoted tweets in users’ timelines this summer, but was careful to note that you would only see them if you followed the brand. It was revealed this week that everyone would start to see promoted tweets in their timeline, regardless of how they’re accessing Twitter

More on this article at Mashable.


Facebook begins autogrouping friends



Facebook is beginning to rolling out “Smart Lists” to selected users which, as the name implies, intelligently groups certain obvious groups of friends into pre-packaged lists. This could be Facebook's response to the Google+ circles.

Continue reading at Techcrunch.


 Wildfire's Storyteller App










Social marketing service Wildfire has launched a Facebook App focused on creating better content for Facebook’s Sponsored Stories. Sponsored stories allow brands to turn user activity such as checkins, wall posts and likes into a small advertisement that appears to the right of the newsfeed.

More available on the Wildfire Blog.

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Friday, 2 September 2011

This Week in Social

Beyonce breaks Tweet record, The Sims on Facebook, Invite Facebook friends to JunkBox, LinkedIn may have competition, Facebook and Google+ add Chrome extensions, Facebook music service


Beyonce Baby Revelation Breaks Tweet record


According to Twitter’s global PR team, Beyonce’s baby reveal  gave Twitter a record bump of 8,868 tweets per second. That means that Beyonce’s VMA moment received more mentions per second than the Women’s World Cup, Japan’s New Year or Osama bin Laden’s death.

More on this story on Mashable.


The Sims Becomes The Fastest Growing Facebook App


Electronic Arts has a hit on its hands! The Sims Social has been the fastest growing application on Facebook this week, since debuting on 23rd August just over a week ago. The application has had a growth of over 16 million users in a single week.

For more stats about Facebook apps visit AllFacebook.


Invite Facebook friends To Dig Through Your JunkBox


Invite all of your Facebook friends to a yard sale with JunkBox, a new app for the social network. Playing off the cliché, “One man’s trash is another man’s treasure,” JunkBox offers Facebook users a way to buy, sell, trade, and barter their unwanted items.

Read more of this story at AllFacebook. Could Be Competition To LinkedIn


Path.To basically aims to simplify the way professionals connect and promote themselves online. is in a combination of and LinkedIn. Users can create photo-rich, sleek professional profiles with simple user discovery.

Read more on the about on their blog.


Google+ and Facebook Roll Out Google Chrome Extensions


On Wednesday Google released the Google +1 Button extension allowing you to +1 a web page anywhere on the web. Browsers now no longer have to rely on a site to implement the +1 Button. Facebook followed shortly after as they rolled out their Like Button extension, that according to Google is indeed built by Facebook itself.

Read more on the Google+ extension and Facebook Like extention.


Facebook Music Service Coming At F8


Facebook has bandied a variety of music-related ideas around over the years and in 2008 it was poised to launch a streaming music of some sort in collaboration with a single music company such as Lala. Now at F8 there is going to be an announcement about their new music service.

Continue reading at InsideFacebook.

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Wednesday, 24 August 2011

Facebook's New Privacy Settings

Today Facebook have announced several improvements that make it easier to share posts, photos, tags and other content with exactly the people you want. 

Inline Profile Controls


Before: Most of the settings on profiles were a few clicks away on a series of settings pages. 

Now: Content on profiles, from hometown to your latest photo album, will appear next to an icon and a drop-down menu. This inline menu lets you know who can see this part of your profile, and it can changed with just one click.


Content Tag Review


Before: Anyone who could see your photos or posts could add tags to them.

Now: You have the option to review and approve or reject any tag someone tries to add to your photos and posts.


View Profile As


Before: Facebook wanted to know what your profile looked like to others, but the tool for doing this was behind the scenes.

Now: This tool is now on the top of your profile where it's easier to access.


When You Share


In addition to the profile changes, it will now be more visually straightforward to understand and control who can see your posts at the time you share them. Facebook are also broadening the functionality of the sharing tool, now if you want to make your posts more expressive, they made it simple to add location and tag the people you're with.

Before: Controls for who could see your information on Facebook was on a settings page a few clicks away.

Going Forward: The control for who can see each post will be right inline. For each audience, there is now an icon and label to help make it easier to understand and decide who you're sharing with. Also, when you tag someone, the audience label will automatically update to show that the person tagged and their friends can see the post.

This drop down menu will be expanding over time to include smaller groups of people you may want to share with, like co-workers, friend lists you've created, and Groups you're a member of. These will make it easy to quickly select exactly the audience you want for any post. 


Word Change: "Everyone" to "Public"

Before: You had the option to share a post with Everyone, which meant that anyone on the internet might be able to see it. 

Now: We are changing the name of this label from Everyone to Public so that the control is more descriptive of the behavior: anyone may see it, but not everyone will see it. This is just to make the setting more clear, and it's just a language change.


Change Your Mind After You Post? 

Before: Once you posted a status update, you couldn't change who could see it.

Now: Now you'll be able to change who can see any post after the fact. If you accidentally posted something to the wrong group, or changed your mind, you can adjust it with the inline control at any time.


Tag Who You're With, or What You Want to Talk About

Before: You could only tag someone if you were friends with them, and you could only tag a Page if you had liked it.

Now: You can add tags of your friends or anyone else on Facebook. If you are ever tagged by a non-friend, it won't appear on your profile unless you review and approve the post.


Tag Locations in Posts


Before: You could only "check in" to locations using the Places feature on a smart phone.

Now: You can add location to anything. Lots of people use Facebook to talk about where they are, have been or want to go. Now you can add location from anywhere, regardless of what device you are using, or whether it is a status update, photo or Wall post.


Removing Tags or Content

Before: Facebook asked people had different ideas of what removing a tag actually did and different motivations for wanting to remove them.

Now: There are severals options for removing a post these options are: removing from your profile, removing the tag itself, messaging the photo owner or tagger, and requesting the content get taken down.


These changes will begin in the coming days. When they reach you, you'll see a prompt for a tour that walks you through these new features from your homepage.

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