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Friday 24 June 2011
This Week In Social:
Twitted and LinkedIn Ads, American Express and Foursquare, Skype and Facebook, Foursquare Reaches 10 Million, Klout Comes to Facebook, Google Photosharing and Harry Potter
Twitter Ads
After nine months of testing in-stream Promoted Tweets on third party client Hootsuite, reports have surfaced today that Twitter’s head of monetization Adam Bain has been pushing a new in-timeline Promoted Tweets product during this week’s advertiser-heavy Canne Lions awards. To the two of you that this comes to as a shock, one word: Inevitable. Twitter has made no secret of the fact that in-stream Promoted Tweets have been an eventual business model goal since April of 2010.
LinkedIn today announced that they plan to roll out changes to the advertising platform across LinkedIn which will surface actions from your network, like recommendations and company follows. The focus is to deliver ads that are more useful and relevant to you. Above are a couple of examples that illustrate these changes well.
American Express & Foursquare Team Up
Last March, foursquare rolled out a small test with American Express: link your AmEx and foursquare accounts, spend at least $5 at a local merchant in Austin, and get a $5 savings applied directly to your monthly statement. They have now announced that the partnership is going national. Across the whole country, at select merchants, you can now check-in with foursquare, pay with your American Express card, and get big savings on your monthly statement.
Skypes Facebook Integration
With the announcement of Skype 5.5 Beta it has also been confirmed that Skype is continuing to bring people together whenever they are apart by introducing an easier way to connect with family and friends on Facebook. You can now instant message your Facebook friends directly from Skype, helping you stay connected with the people that matter the most to you. Simply use the new Facebook contacts tab within Skype to see when a Facebook friend you want to chat with is online and then start an IM conversation right from within.
This week foursquare reached its 10,000,000th user. This is a massive achievement for the company that already has over half a million brands and companies, and over 10,000 developers taking advantage of its API. The company is also thought to be planning another round of funding as its value is now believed to have exceeded the $1 billion mark.
Klout Comes to Facebook
Klout have announced that they're partnering with Involver to allow brands to provide customized experiences to their Facebook fans based on Klout Scores. Besides the number of fans, brands know surprisingly little about who those people are, their potential reach, and have little ability to message them individually. Now, with this partnership, brands can choose to give different offers, promotions, or messaging to fans based on their Klout.
Google Photosharing?
Recent reports seem to indicate that Google is aiming to launch a new photo sharing platform called “Photovine”. The reports surfaced from The San Francisco Chronicle that Google secured the trademark “Photovine”. The clever move is predicted to be a small part of a wider strategy to offset the positive growth of the expanding territory belonging to Facebook.
Pottermore
JK Rowling shocked and thrilled her fans in equal measure today, with the revelation that her new venture Pottermore was set to feature a wealth of new and previously unpublished material about the world of Harry Potter. Although the author made clear that she had "no plans to write another novel", the fresh Potter material – to be unveiled later this year - already stretches to 18,000 words about the novels' characters, places and objects, with more to come.
This week it is all about ads and partnerships. Can Twitter or LinkedIn Ads improve on the Facebook model? What would be your ultimate social partnership? Let us know your thoughts in the comments section below...
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